Dave Everson

The Budweiser Hotel

Experiential / Live / Activation

This was for the launch of Budweiser in South Africa. We wanted to do something special. Something nobody had ever seen or done before. Something that was worthy of the King of beers. The Budweiser Hotel was an exclusive secret event that held nine heralded local performers who were all mixed in and out of the feed by one mysterious master DJ. 

Role: Creative Director, Copywriter, Ideation