Dave Everson

MAN Trucks - One Man kann

Digital / Social / PR

MAN Truck and Bus had launched their TGX truck in Africa the year before, but this model came with many technical problems costing African transport companies a wack. When they came to release the TGX Euro 5, its successor, there was a reputational job to be done. There was only one way to convince drivers and fleet owners alike that this model was trustworthy - by driving it all the way through Africa ourselves.

Role:

Copywriter, Ideation