Dave Everson

iStore - Don't Wait

Film

In South Africa, consumers are forced to take out two year contracts when they buy smartphones. The rub is that Apple releases an iPhone every year, at least. Of course, everyone wants to own the latest one. iStore, our Authorised Apple Reseller, had devised a way that people could cut that time down to one year by trading in their current iPhone.

Our job was to convince the public that they need not wait for what they want in an entertaining and, most of all, extremely cost effective way. They needed to be one shot commercials.

Role:

Copywriter, Ideation

Recognition:

Third, Creative Circle Ad Of The Month, Film (2016)