Dave Everson

5FM - Without 5

Integrated Campaign

5FM has always been one of South Africa's biggest radio stations among the youth, but after ten years of no advertising, the brand had lost significant awareness and listenership was down. So, we decided to show South Africans a world without 5FM.

Role: 

Copywriter, Ideation

Recognition:

Silver Loerie Award – TV and Cinema commercials (2015) 

Craft Certificate – Best use of Licensed Music (2015) 

Craft Certificate – Original Music and Sound Design (2015) 

Best of Reel – July S.A. Film Reel (2015) 

Special Mention, Editing – June S.A. Film Reel (2015) 

Ad of the Week, Marklives.com – 27/05/2015 

Creative Circle Ad of the Month, 1st - 28/10/2015